Phaedra Burke
BA (U of C), MA (RRU)
Sessional Lecturer, Marketing and Behavioural Science Division
For 10 years, Phaedra’s career was in employee retention with industries such as financial, telecommunications and healthcare. As marketing was a significant factor in her work she was naturally drawn to personal and small business branding when she started her own business. Prior to joining Sauder, Phaedra owned and operated a full service small business branding firm for 5 years (specializing in professional services in real estate, construction, financial advising and consulting) and taught in the areas of marketing, branding and entrepreneurship skills.